How I helped Pop & Bottle achieve a 30% increase in brand visibility through Instagram ads.

The Client:

Pop & Bottle is a premium plant-based beverage company that offers organic, dairy-free lattes made from clean ingredients. With a rapidly growing customer base, the brand was looking to increase its online presence and drive sales through effective digital marketing.

I was tasked with managing their Instagram Ads campaigns.

The Challenge:

Pop & Bottle was facing a challenge with maximizing its ROI on Instagram Ads. While the brand had already established a presence on the platform, they were not fully capitalizing on the advertising potential to grow visibility and increase sales. They needed to engage a highly targeted audience while maximizing their advertising spend.

The Solution:

To address the challenge, I developed a comprehensive Instagram Ads strategy designed to maximize brand visibility and ROI. Here’s how we achieved this:

1. Refining audience targeting:

Behavioral and Demographic Segmentation: I segmented the audience into key categories, focusing on individuals who follow plant-based, wellness, and fitness influencers, as well as those interested in dairy-free and vegan products. Additionally, I targeted health-conscious individuals aged 18–45 who were likely to resonate with Pop & Bottle’s clean ingredient philosophy.
Retargeting Past Engagers: I created custom audiences for users who had previously engaged with Pop & Bottle's organic content but had not made a purchase.

2. Creative Optimization:

Carousel Ads for Product Variety: We designed carousel ads featuring different flavors of Pop & Bottle lattes. Each ad slide was tailored to highlight the benefits and unique selling points of the product, such as “100% organic ingredients,” “vegan and dairy-free,” and “cold-brewed for a smooth taste.” The goal was to educate potential customers and provide them with a clear reason to purchase.
Dynamic Ads with Strong CTAs: To encourage quicker conversions, I implemented dynamic ads with compelling calls-to-actions. Each ad was linked to an optimized landing page that aligned with the specific product featured in the ad.

3. Maximizing Ad Spend Efficiency:

A/B Testing: I tested different creative formats, targeting options, and CTA variations to determine which elements resonated best with the audience. This included various messaging angles focused on health benefits.

The Results:

The results were exceptional, demonstrating the effectiveness of a targeted and creative Instagram Ads strategy:

30% Increase in Brand Visibility: Through carousel ads, and dynamic content, we saw a significant uptick in impressions and brand awareness.
25% Increase in Sales Conversions: The strategic retargeting and optimized CTA placement led to a 25% increase in conversions from ads.
Significant ROI Growth: The overall ROAS increased by 2 points.

Case Study: Instagram Ads For Pop & Bottle